The 2017 list of airport and airline Valentine’s Day marketing

by Michael Meloni • February 16, 2017

Some airlines and airports went all out celebrating Valentine’s Day this year, while others kept it short and sweet. Heartfelt stories from travellers naturally performed well and passengers were smitten for those that dished out free chocolates. I particularly like Virgin America’s combination of social awareness and a Spotify playlist created for singles wanting to escape […]

Artist Robert Fawcett, Photo James Vaughan

How will airlines revive their glory days, today

by Michael Meloni • February 8, 2015

Airlines spend millions of dollars reminding us of how they are returning to the good ol’ days of flying. Rekindling the golden age of aviation with roomy suites, bars, butlers and retro liveries. Yet for the thousands of people who board a commercial flight each day, what airlines propose to rekindle is at odds with […]