PassengerWise Blog

Exclusive insights and tips for airport and airline marketing and digital professionals.

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Airports Websites and Apps

2017 Mobile friendly airport websites report

With 60% to 80% of airport website traffic coming from people using smartphones, there has never been a more urgent time than now for airports to embrace mobile friendly web design. To find out how airports are faring I’ve again compared 100 global airports on how mobile friendly their websites are (in short: is their […]


by Michael Meloni • October 6, 2017
Airports

The role of airports in entertaining customers?

Visiting an airport is like riding a roller coaster for many passengers, even seasoned flyers, because there’s a constant rise in tension. They arrive at the terminal stressed after searching for a car park and then battle a busy check-in area only to find another queue at the check-in counters. Then it’s another queue at […]


by Michael Meloni • May 30, 2017
Airlines PR

Jetstar is Not the World’s Worst Airline

Last week Australian consumer advocacy group Choice made a lofty claim: Jetstar is the world’s worst airline. It was part of an international survey into airline customer satisfaction that was conducted by 10 different consumer organisations. Except, the Choice survey is flawed. Jetstar isn’t the worst airline in the world, perhaps not even Australia. Here’s why: […]


by Michael Meloni • May 1, 2017
Airlines PR

Customers are united: United needs to change

A bad week for United? A dreadful week? A stinking week? All of the above. Two weeks ago I wrote that United was disconnected from their customers and the community. Completely out of touch and operating in a bubble. This week the shocking footage from “#bumpgate” made it loud and clear something is broken inside […]


by Michael Meloni • April 12, 2017